Monday, April 05, 2010

Steve Jobs...one advisor Obama missed at landing...

The iPad and nationalized Health Insurance seem to have some strong similarities. Primarily, no one knows how useful or functional the thing will be. Both should have users asking the question "do I really need this thing?" Opinions over the iPad, like Washington, seems to be highly polarized.

Of course, this is where similarity ends. One was poorly packaged and sold to the public and one seems to be a hit already. Steve Jobs used a great marketing and hype machine to convince people that the iPad is something special. iPad specialness remains to be seen. But Obama could have taken a page from Steve Jobs' playbook: make it attractive, advertise it as functional, and make people think it is the best thing on the market.

The largest difference in my compare and contrast is the non-believers. iPad critics will write a few blogs, sigh how Apple is a cult of brainwashed people, and ultimately not buy the iPad (until ver. 3.0 comes out). Critics of healthcare recognize the importance of this bill to all users. So they are drawn to action for getting it right and getting input from all parts of healthcare.

Two important products. A huge set of important users. After the debut of the healthcare bill it seems to have fallen off the news cycle. Meanwhile, iPad stories are everywhere. Maybe we should change our coins...In Apple We Trust.

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