Future of Advertising...

JC Penney is running a series of videos called "Return to the Doghouse". This one is funny, but more importantly, I think points to the potential of the video medium. A few years ago American Express tried this with Seinfeld shorts written by Barry Levinson. I am convinced that the bandwidth and technical issues of the period ruined that experiment. Expect to see legitimate screen writers working with advertising agencies developing content for these shorts.