Kelso on Web 2.0 Monetization...Really!

Which millenial/Gen Xer comes to mind when you think of Web 2.0 monetization? How about Ashton Kutcher? Seriously. This NYT article describes how Kutcher's focus on marrying media with brands and social networking is successful. Kutcher's Katalyst production company has forged the perfect mixture of Web 2.0, brands, and celebrities to build a formula for a new media company. Was Kelso on the top of your list of monetization gurus...didn't think so!